Automotive Advertising Agencies Need to Reinvent Themselves to Support Social Media

The role of automotive advertising agencies is changing along with the auto industry that they serve. It is important for automotive advertising agencies to educate themselves and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.

Problems and solution shared at real world venues in the auto industry are having an impact and the slow shift to the new pull/push world of the consumer driven Internet is becoming more obvious. Similarly, a growing number of online social networking communities are also all helping to spread the word and their timing couldn’t be better.

The only constant in the auto industry is change. Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it must be factored in and considered by automotive advertising agencies who can now look to consumers for the answers.

Radio, T.V. and newspapers are no longer the media of choice for today’s Internet savvy consumers. B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web. Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.

Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today’s challenging auto industry. Radio, T.V. and print production has a shrinking role in an automotive advertising agency’s tool box and leveraged online production resources will eliminate them altogether in the near future. Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers. At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media. The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow’s auto industry.”

The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content. Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles. Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.

Auto dealers are now able to monetize social media with features that invite car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience. These C2C conversations pushed to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms. Automotive advertising agencies need to know about sites that offer a variety of free services and a way to earn a seat at the social media table More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!

Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include dealer hosted personal web sites for their staff, dashboard tools that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, automated video production platforms that converts the pictures on an auto dealer’s website pushed onto the search engines with Facebook applications that allow an auto dealer to display their entire inventory on a non-offensive tab within the customers Face Book page, customer interaction platforms that allow online shoppers to initiate a two way video conversation from within an auto dealer’s website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and appraisal tools which provide site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.

Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns. These technology driven solutions and their importance to automotive advertising agencies are needed to justify their agency fees to their auto dealer clients in today’s consolidating auto industry. Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees. In today’s consolidating auto industry; not so much!

Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms. You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web. The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.

Why Is It That Automotive Personnel Get Trained Differently in the Modern World?

Why is everybody under the impression that automotive staffs don’t get proper training in the modern world? It is not only automotive staff who don’t get proper training in the modern world, as this phenomenon is happening in nearly every trade you can think of, but is more serious in some trades than others.

Nobody gets trained the same way as ten years back, as all trends around the work places have changed lately, especially in the automotive trade. The whole automotive industry has changed due to the modern technology which was implemented into cars. In the past anybody who wanted to become part of the automotive staff sector had to undergo intensive training, before they could became part of the bigger automotive picture.

But in the modern world people get trained by doing a few different courses in a field and get taken up into the automotive work force, where in the past they had to undergo training in a specific field over a few years. They had to start as apprentice by doing theory courses and technical courses before they could write their final exams.

In the modern world this process hardly gets followed anymore in many countries, people get to work in a car dealership without attending these special courses or without any form of earlier training. It became a case of on the job training without a leading hand as was the case in the past. This phenomenon is not only occurring amongst automotive personnel in dealerships it is happening throughout the automotive trade and in all walks of life.

People get conditioned in this new work system just to do a certain job not realizing they become slaves to the greater need in the society. Just look around you and you will realize due to all the systems, people have lost their individualism and become slaves.

If you talk about automotive personnel just take note next time when you want to buy a new car, you get told this is how things work without any options. That is not true at all as you as the customer still have a lot of options if you know how to apply a few principles and rules of your own. All of the universal laws and rules are still in place and there for us to use as people, even if we get told that it doesn’t work like that anymore.

Automotive Repair Training

If you’re looking for automotive training, is to obtain and begin the exciting career in automotive technology you need technical or vocational schools to find the right courses. Automotive training may be key to acquire automotive education and certification, if you are interested in becoming an auto mechanic, engineer, manager, or auto parts worker.

To measure the performance and efficiency as the engine that moves down the street, in the modern world of cars operated by electronic systems and complex computers. By using electronic equipment and computer-based reference, students in training schools should be able to develop automotive skills as a technician in order to diagnostic high technology. The most challenging and rewarding in parts of the automotive training program is to be able to diagnose the source of the problem quickly and accurately.

Before registering, students who want to come along automotive vocational training should be developed well and has a math and science skills of physical intelligence. It is important to review the automotive training curriculum to ensure that your school will offer training certification Automotive Service Excellence (ASE) is the same as with any educational curriculum.

And also, the potential for automotive technicians must understand that most employers pay for their service technicians based on productivity. You may want to consider the option to become an independent business professionals after graduation.

After their automotive vocational training, students can return to continue education courses and credits to keep track changes on the computerized diagnostic systems, equipment and other technology-related automotive.
Training in automotive technology often leads to an interest in related fields such as auto body repair or improvement of automotive and diesel.