Automotive Advertising Agencies Don’t Know What They Don’t Know But Social Media Has The Answers

Automotive advertising agencies are being asked to deliver more for less by a consolidating auto industry in response to reduced sales volume, profit margins and automotive advertising budgets. The solution, as is often the case, lies in the leveraged use of technology applied to a constant in the auto industry — change. Another constant that can be found in the auto industry is human nature. These two constants, change and human nature, power the explosive growth of the use of social media by automotive advertising agencies. Unfortunately, the change is happening at warp speed on the Internet Super Highway and agencies don’t know what they don’t know when it comes to new technologies and applications being developed to monetize social media.

Attempts to provide a presence for automobile dealers on social networking sites like Facebook, MySpace and Twitter fall short for the same reasons that these online communities of friends are so successful with consumers. People hate car dealers and they often turn to advice from like minded consumers on social networking sites to get away from them. Automotive advertising agencies that impose on these personal conversations with self serving sales messages are often ostracized and even virally attacked as an intruder. The potential damage to the online reputation of their auto dealer clients represents a risk to reward formula that has forced many agencies to abandon social media as a viable channel to deliver a retail sales or service message.

Fortunately, the same social media that teaches consumers how to buy a vehicle can provide automobile dealers with the information and the tools that they need to sell them one. Social networking portals developed by advertising professionals, automotive vendors and auto dealers allow their members to share best practices with the common philosophy that a rising tide floats all boats. Each online community boasts its own personality and rules of the road to keep members in their lane. The temptation to sell to each other is controlled by the same social pressures that exist on consumer facing social networks for those that forget why they are there — to listen and learn so they can presume to teach their auto dealers how they can sell cars and service to their online friends.

In addition to sharing best practices, many automotive advertising agencies use social media to discover new technologies and vendor applications that have not yet been discovered by the mainstream auto industry. Recent discoveries that I can contribute to my searches on social media include an automated video production platform that produces scalable interactive videos from pictures using human voice to narrate them that are placed on the auto dealer’s website and pushed through a dedicated API with YouTube onto the world wide web. An equally revolutionary discovery was a consumer centric inventory marketing platforms that offers auto dealers free listings and free leads with the ability to purchase real time market analytics and social networking profiles that empower the salesperson to answer the customer’s questions even before they ask them. Each of these vendor applications were introduced to the market through automotive advertising social networking communities that enabled them to listen and learn from their members about how they can improve their products and services before they introduced them to the general market. My access to these automotive advertising solutions was only possible as a result of the time I invested on social media looking for them so that I could stay one step ahead of the competition.

Online blog talk radio stations hosted on automotive advertising networking portals provide a another social media forum for finding and reviewing new automotive advertising solutions. Regularly scheduled blog talk radio shows with live interviews of the developers of bleeding edge automotive advertising applications allow their online audience to ask vendors questions in an open forum. These open exchanges of ideas in a problem solution format help the vendors as much as the automotive advertising decision makers that follow the shows. A new mobile sales presentation platform with an integrated training component was recently discussed on a blog talk radio show to solicit feedback from the audience. Their insights were used to modify the platform before the vendor began their beta test it in the real world saving thousands of wasted dollars and man hours that would normally be required to mature their application.

The opportunity for automotive advertising agencies and auto dealers to listen, learn and contribute to social networking communities allows them to discover what they don’t know while allowing them the opportunity to share what they do know. Auto dealers are people too/ The same efficiencies and extended resources that attract consumers to social media to research their next vehicle purchase is sourced by automotive advertising agencies who need to stay one step ahead of the competition in a consolidating auto industry that demands more for less. Automotive advertising agencies don’t know what they don’t know but they can definitely find out on auto industry focused social media. After all, what are friends for!

Automotive Rapid Prototyping Fail First Paradox

New product development and innovation is much more difficult and time consuming than most other business activities. Automotive rapid prototyping greatly enhances learning speed and reduces the risk of new automotive parts development.

Historically, the automotive industry has been using rapid prototyping as an important tool in the automotive parts design process. The extremely fast-paced automotive design cycles require an extremely fast prototyping system which can produce car parts fast and inexpensively.

The main objective of automotive prototyping is to learn quickly: how a new automotive product behaves in its natural working environment, before transferring the prototype to the production line. Many times, mistakes are learned only after a new automotive part is launched. This is the main explanation for poor automotive parts design, from product mismatch, poor engineering and function or finish, and overpriced production. In order to accelerate the learning curve, before these costly automotive prototyping mistakes are made, one must accelerate and facilitate feedback loops from tests in the lab and market trials.

Automotive Manufacturing Technologies

Working with an assortment of rapid prototyping equipment, automotive prototyping engineers utilize the most advanced 3D printers, in their quest for perfect form, function and utility. Working in advanced manufacturing centers, the automotive engineers use the technology to verify what they are doing, and, equally important, to save tremendous amounts of time, and money.

Automotive Rapid Prototyping Compresses Development Time

The advantages of 3D rapid prototyping model creation versus viewing a cad/cam model on a computer screen is palpable. Automotive parts engineers get together discuss the pros and cons of a rapidly produced automotive parts model and discuss the pros and cons of the design, as they pass it around, twisting and viewing the prototype, and decide if that is what they had in mind. This way, problems get solved up front, before going to the assembly line! Once determined that the automotive prototype design is a go, the model can then be sent to a die maker.

Automotive Prototyping and the Die Maker Process

The die maker cannot use model to make the die, but because they have it in their hand and can look at it and feel it, they can determine where the parting lines will be and exactly how much steel they will need to produce it. The timing of the die process is greatly compressed.

Examples of Automotive Rapid Prototyping Parts

· Engine castings and parts

· Car Engine parts

· Auto Mechanical parts

· Car Dashboards

· Car Handles and Knobs

· Auto Body Components

· Car Trim parts

Fail first Paradox in Automotive Rapid Prototyping

The automotive rapid prototyping paradox is to fail earlier rather than later. By failing earlier, the design engineers surprisingly succeed in accelerating the project; this greatly reduces development cost risk. By considering all automotive prototype failures as learning experiments, the engineer has much less stress, knowing that they are practicing the old adage, that success comes from ninety-nine percent failure and introspection.

Advantages of Doing Email Marketing For Automotive Dealers

Email Marketing helps automotive dealers to enhance relationship with existing customer base and to acquire new customers. It enables automotive dealers to target specific group of customers to share information timely and affordably. Adopting E-mail marketing strategy enables automotive dealers to directly contact their potential customers, promote business, and stay ahead of competitors. Unlike many traditional marketing methods, E-mail marketing is quick, convenient, and a trackable form of communication.

Efficient and Effective Communication Way
Apart from directly getting in touch with large database of existing customers, Email Marketing helps automotive dealers to grow new business opportunities. It is ‘push’ based marketing method enabling dealers to reach a substantial set of customers in shorter delivery time. A well designed customized content in email in Text or HTML format gives a personal touch that is sure to cast a good impression on the new and existing customers. Automotive dealers can also directly receive valuable feedback from the customers through emails. A targeted email can helps to know specific requirements of customers. Sending questionnaires through emails can help gain valuable information from customers.

Remains In Touch With Customers On A Regular Basis
Maintaining relations with existing customer base is important for any automotive dealer. Email marketing is convenient and easy way to get in touch with customers and keep them informed about various schemes, services, products, and events etc that are launched by automotive dealer. Staying in touch with customers through emails helps to build long-term relationships and increase the repetitive customers. Existing customer can also refer the dealer to their friends, relatives, and known persons thereby gaining the new customers. As e-mail marketing is easy, reliable, and quick way to reach large customer base, the automotive dealers can remain in contact with the customers on a regular basis. Keeping in contact with customers can put the dealers ahead of their competitors.

Grows Loyalty within Existing Customer Database
Maintaining regular contact with customers can increase their loyalty to automotive dealer’s business. Sending newsletters, latest updates of dealer’s activities, developments in automobile sector, offers, launch of new models of cars etc through emails can help to improve customer’s loyalty towards the dealer. Emails can be sent to existing customers on their birthdays, anniversaries, and festivals, and also informing about new schemes launched in recent past. This can make the customer feel special for being associated with dealer and increases the loyalty in return. It helps to persuade customers, by reminding the particular automotive dealer on his next any automobile purchase.

Cost Effective
Email Marketing is a useful way to communicate online and reach customers because of its cost-effectiveness. Dealers need to spend relatively low to send emails to their customers compared to other forms of communication media. Employing email-marketing technique can provide good return on investment (ROI). Also, email-marketing enables to track what customers are reading in the emails. The dealers can analyze the effectiveness of email marketing strategy being used for whether it works out or not.

Email marketing is an effective online marketing tool for automotive business to reach a large existing customer base, to include new customers and drive sales. Automotive dealers can leverage email marketing to grow business from the existing customer base and to acquire new customers as well.