Automotive Repair Marketing – The Key to a Successful Shop

If you are a business owner and you would like to increase your revenue, it is important for you to understand automotive repair marketing and how this is a key to a successful shop. The automotive industry is said to be one of the most lucrative and stable industries in the business world. Because people from all over the world use autos in their daily life, auto repair businesses are steady and secure.

Automotive repair marketing is as easy as changing the oil in your car. Every few months, you are to check your progress, do some maintenance, and give some added boost and fresh ideas to your automotive repair marketing campaign. The public loves fresh ideas.

Automotive repair marketing is all about taking action. Therefore, you as the business owner should make sure you use the right automotive repair marketing tools. Here are some of the most effective marketing tools for your auto repair business.

1. Direct mail marketing method
One of the most preferred automotive repair marketing tools remains to be the direct mail method. Most auto repair businesses make use of this method by mailing postcards to homeowners in zip codes surrounding their shops. This is an easy way to promote your services to potential clients. However, you will need to mail sufficient quantities to generate a worthwhile response.

2. Start a blog or a website
The internet is probably one of the greatest automotive repair marketing tools you can use. Create a blog and spend 10 minutes each day writing interesting anecdotes, maintenance information, tips, advice, or even car reviews. The more you write, the sooner you will be crawled by search engines, and the sooner you will reach a bigger audience which will essentially result in more business.

3. Social media marketing
One of the best automotive repair marketing tools revolves around social media. Websites with Facebook and Twitter integration are becoming increasingly popular and more repair shop owners are making use of this tool in order to promote their shops and acquire new clients. If you use social media for your automotive repair marketing, you should know that you are instantly exposed to millions of people. So, guess what happens when Jason needs a new transmission and he sees your business profile on Facebook? Voila! You have a new customer. Even though this may sound a little impossible, but social media could be well worth thousands of dollars to your repair shop.

4. The good old word of mouth
This method of automotive marketing is known to be one of the oldest methods of marketing in the business world. However, this is also proven to be one of the most reliable forms of marketing. For example, you started your automotive repair marketing campaign with the direct mail marketing method. Now, because of this, you have just acquired two new clients. If you do a good job, guess what happens? These clients will tell their friends about it, and their friends will tell their friends, eventually forming the perfect marketing campaign you can ask for.

5. Press releases
Most business owners tend to give press releases a complete miss, thinking that there is no possible way that a press release could be of any advantage to their automotive repair marketing campaign. Wrong! In fact, press releases are very effective and can be done either online or off-line. With the off-line method, simply write, or have someone put together a press release on a timely topic and send it to your local newspaper. With the online method, do the same and publish it to a press release service. Press releases are usually ranked higher than normal web pages and blog posts. This can never be a bad thing.

There are several other automotive repair marketing tools available to you. If you are serious about taking your auto repair shop to the next level and getting more vehicles into your shop, then make sure you give these aforementioned methods of automotive repair marketing a try today.

Requirements and Advantages of Developing Mobile Websites For Automotive Dealerships

Mobile websites provide a whole new dimension to automotive dealerships to consolidate their position among the potential customers. Mobile websites present good opportunities to automotive dealers by increasing their visibility, directly targeting specific customers, and generating quality leads. These websites are optimized for mobile viewing ensuring maximum user-friendliness and satisfaction creating a direct impact on customers. The customers can view the inventory and services offered by automotive dealers, and search for new and used cars on such websites.

Requirements:
The mobile websites need to satisfy various parameters to ensure that it gives quality user experience, is reliable and accessible.

Website Load Time
Faster mobile website load time ensures that the prospective customers will have to wait for less time and can browse more thereby increasing the chances of lead generation. Faster load time adds to the overall user experience and significantly impacts the potential customer. Providing additional bandwidth can help improve the website load time. Providing quick information ensures that customers are retained and does not jump off to other website.

Site Navigation
Simplicity in mobile website navigation is a rewarding experience for the car buyers. Easy navigation helps customers to find information quickly suiting their needs. Optimized website navigation provides customers with specific requirements that they are looking for. Easy navigation to inventory pages, coupons, contact forms, and directions provides a superior user experience. Efficient navigation enhances the usability of the website and allows customers to search the inventory effortlessly similar to automotive dealer’s website. The customers can conduct inventory search in website with specific information like model, make, year, color, price, and trim.

Web Page Layout
A good mobile website page layout helps in effective presentation of the dealer information. Effective information presentation enables customers to use the website easily and quickly. Information about new and used car inventory, services offered by dealers and more can be effectively incorporated in mobile screen space for easy viewing by customers. Web page layout especially designed for such website ensures better presentation of content and thereby increases chances of sales and lead generation.

Advantages:
Automotive dealers can effectively leverage the power of mobile websites to tap the growing market of mobile web users.

Improves Online Web Presence
With faster processors, faster download speeds, and more smartphone subscribers, the number of mobile web users is rapidly growing. It is essential for automotive dealers to have strong online web presence to ensure mobile web users segment is effectively targeted. Apart from PC based dealer website, mobile websites can enhance the online web presence of the dealer in this competitive market. As more potential customers nowadays access information on web through smartphones, they can also search for automotive dealer’s website. Thus, having a mobile website improves online web presence as customers can find dealer related information quickly.

More Opportunities for Sales
Mobile websites help to target specific customers and provides more opportunities for sales by receiving quality leads. Better usability of website, faster load time, navigation, and good web page layout provides superior user experience thereby increasing the chances of lead conversion and improving sales. With the fast changing market trends, they help to tap emerging segments of customers and provide more opportunities for sales.

Get Quality Leads
The main objective of maintaining online web presence is receiving quality leads. The mobile websites provides potential customers with easy access to automotive dealer information from anywhere and anytime thereby increasing the website traffic and bringing in more quality leads.

An optimized mobile website for mobile users will grant automotive dealers a competitive advantage by increasing their brand awareness in a positive way. They are also an excellent communication channel to explore new markets and generate more revenue.

Training for Automotive Service Technician Careers

Accredited vocational and technical schools and colleges are available to provide a quality education for those looking to pursue careers as automotive service technicians. Training can allow students to gain the skills they need to start their desired career in the automotive field. Career training possibilities can include earning a certificate or associate level degree. Students should look into various programs in order to find the one that fits their individual goals.

There are a number of things to know about obtaining a career in this area of the field.

  1. Automotive service technicians are trained to maintain, repair, and inspect various automotives.
  2. Students can learn to work with trucks and cars that are powered by gasoline, ethanol, electricity, and more.
  3. Work can involve using electronic diagnostics, compression gages, digital manuals, and a variety of other tools including hand held.
  4. Training for a career as an automotive service technician can be done at several levels including the certificate and associate degree level.

By gaining knowledge in what these professionals do and what it takes to pursue a career, students can start on the right path.

Training for a career requires a lot of hard work and dedication from each student. Students who wish to enter into the workforce prepared to succeed can do so by completing various levels of study.

  1. Certificates can allow students to pursue their desired career by completing six months to one year of study. Certificate level training programs give students the opportunity to specialize in a specific area of the field.
  2. Associate level degree programs typically require students to complete two years of accredited study. Vocational schools allow students to complete coursework while working in the field.
  3. Students can complete continuing education courses in specialized areas in order to enhance a skill or learn new technology or techniques.

By gaining an accredited education at these various levels students will receive the knowledge and skills needed to have a successful career.

Coursework will vary by the level of education desired and the specific program chosen for enrollment. There are a number of areas to be covered when gaining an automotive service technician education.

  1. A course in automotive repair prepares students to work with a number of automotive to inspect, test, and repair various problems.
  2. A computers course teaches students how to use various computer programs for diagnosing automotive problems, and how to work with a number of automotive computerized systems.
  3. Electronics courses can train students to work with electronic components and diagnostic equipment that control the braking, steering, and transmission in automotives.

By receiving an education in these specific areas students will be prepared to enter into their desired career.

Accredited educational programs and vocational schools allow students to obtain the necessary skills and training needed to pursue the career of their dreams. Full accreditation provides proof that the program will offer the quality education students deserve. Agencies like the Accrediting Commission of Career Schools and Colleges of Technology ( http://www.accsc.org/ ) are approved to accredit qualifying educational training programs. Students can begin the path by researching various automotive service training programs and enrolling today.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.

Copyright 2010 – All rights reserved by PETAP.org.